Session 11 : Media Planning and Outreach

Engaging traditional media—such as newspapers, radio, television, and related online news outlets—is an important advocacy tactic. In this skill-building session, participants will learn how to reach out to traditional media and how to prepare for media interviews.

For a full list of curriculum sessions and materials, click here.

  • Script : This customizable script discusses traditional media, and how it can be used to support library advocacy. It also recommends ways to make the content as relevant as possible. It also includes trainer talking points and suggestions for how to deliver the training and activities you could do.
  • PowerPoint Presentation : This PowerPoint provides a visual component to accompany the script and help create an interactive, engaging session. It will help you keep participants’ attention and the session on track.
  • Handouts : Handouts include media case studies and tips for reporter outreach, traditional media outreach, and preparing for interviews.