Session 12 : Social Media and Advocacy

Social media—Facebook, Twitter, and YouTube—is now as effective a library advocacy tool as traditional media. In this skill-building session, participants will discuss the differences between traditional media and social media, and how to use social media to reach and engage target audiences as part of a library advocacy plan.

For a full list of curriculum sessions and materials, click here.

  • Script : This customizable script reviews using social media as an advocacy tactic. It also recommends ways to make the content as relevant as possible. It also includes trainer talking points and suggestions for how to deliver the training and activities you could do.
  • PowerPoint Presentation : This PowerPoint provides a visual component to accompany the script and help create an interactive, engaging session. It will help you keep participants’ attention and the session on track.
  • Handouts : Handouts include an overview of social media tools, reminders and tips, and recommendations for creating social media content.